More than 65 thousand toy mascots made for Winter Universiade 2019
More than 65 thousand toys of U-Laika, the official mascot of the Winter Universiade 2019, were made for the Games. The major part of the toys was purchased by the fans of the Games, while the rest left Krasnoyarsk with the winners of the competitions.
Winter Universiade 2019 sports delegates from South Korea, Japan, Austria, Finland, Norway and other countries received about 800 soft U-Laika toys as a present. Another 19 thousand toys were bought by the fans of the Games. The soft toy mascots were manufactured by ALISA International Trade Company, one of the official Winter Universiade 2019 licensees.
'Our company manufactured soft mascots for Sochi 2014 Winter Olympic Games,' Anna Goryacheva, Head of PR and Advertising at the Alisa ITC said. 'In 2017, we became an official merchandise distributor of the 2017 FIFA Confederations Cup and 2018 FIFA World Cup in Russia. This is why our company just couldn't miss the Games in Krasnoyarsk. Manufacturing soft mascots of the Winter Universiade 2019 is a new, interesting experience and an opportunity to be involved in a major sports event.'
The mascots of the Games made by Krasnoyarsk Biryusinka Factory were no less popular. During the preparation and delivery of the Winter Universiade 2019, the company sold more than 45 thousand rubber U-Laikas.
'Apart from the Winter Universiade 2019 rubber toys, we manufactured handmade ornamented New Year tree balls made of glass,' Elena Krasnogorova, Head of Commercial Department at Biryusinka Factory, said. 'We have manufactured more than enough toys so that everyone who still hasn't bought the souvenirs with the Games mascot can buy them at the end of this year. Thanks to that international event, our factory became known in many countries of the world. This was really nice.’
Let us remind that 47 legal entities and individual entrepreneurs became the official licensees of the Winter Universiade 2019, who were to manufacture and sell the official merchandise of the Games. In addition to toys and souvenirs, partners of the competitions were manufacturing clothes, printed products, food, office supplies, utensils and other goods.