The Directorate together with the International University Sports Federation (FISU) developed a marketing programme, which is an integral part of the international project and is aimed at mutually advantageous cooperation between the organizers of the Winter Universiade 2019 and the partners.
Business structures are encouraged to become a part of the significant event in the country's life, and emphasize the social profile of their companies.
Possibilities to exercise the marketing rights are afforded equally to the Partners within the framework of one sponsorship level. Sponsorship levels differ in the set of granted rights.
The Partner is afforded a possibility to exercise the marketing rights in the following areas:
Selection of the Partners is performed in the period from September 2015 to January 2019 on the basis of Regulation on the sponsors selection procedure of the 29th Winter Universiade 2019 in Krasnoyarsk.
Ekaterina Sorokina, Head of Marketing and Licensing Department
Vasiliy Shpilev, Head of the Sponsors Attraction Division