XXIX Winter Universiade 2019 in Krasnoyarsk

The youth version of the Olympics, the World Sport Games, or simply the Universiade has been the second global and representative international event in the world’s sports arena for more than 50 years.

The Universiade is the international sports competitions among students, holding under the aegis of the International University Sports Federation (FISU). The name "Universiade" comes from the words "University" and "Olympics". Student competitions are held every two years, unlike the four-year Olympic events. Students from the age of 17 to 25 years and graduates who have received an academic degree or a diploma in the year preceding the competition are allowed to participate in competitions. The program of the Universiade includes compulsory (the list is approved by FISU prior to the start of the bidding campaign) and optional (additional) sports that the host country determines, provided that they meet all the requirements of the International University Sports Federation.

The International University Sports Federation currently approved the following capitals of the Winter Games - Almaty (Kazakhstan) - 2017, Krasnoyarsk (Russia) - 2019. The history of the 29th Winter Universiade-2019 in Krasnoyarsk began in 2012. On January 9, the President of Russia signed an instruction to the Chairman of the Government of the Russian Federation on the realization of particular measures to prepare Krasnoyarsk for participation in the bidding campaign.

On November 9, 2013 in Brussels, the FISU Executive Committee decided to hold the Winter Universiade 2019 in Krasnoyarsk. The 29th Winter Universiade 2019 will take place in Krasnoyarsk from 2 to 12 March, 2019. Athletes will compete 76 sets of awards in 11 sports: alpine skiing, bandy, biathlon, cross-country skiing, curling, figure skating, freestyle skiing, ice hockey, short track, ski orienteering, snowboarding.

WINTER UNIVERSIADE 2019 BRAND

CORPORATE STYLE

The corporate style was worked out specially for the 29th Winter Universiade Krasnoyarsk 2019. The logo of the Winter Universiade 2019, the official mascot of the competitions U-Laika, slogans “Real Winter”, “Welcome to Winter”, “100% Winter”, as well as the name “Winter Universiade Krasnoyarsk 2019” and names derived from it, the original graphics and color layout in decoration of the Games are the elements of the registered trade mark. The Directorate of the Winter Universiade 2019 only has the rights to use the said marks.

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LOGO

In accordance with the requirements of the International University Sports Federation (FISU), the logo of the Winter Universiade 2019 was made based on the Latin letter “U” – the first letter of the word “Universiade”, it includes the city name in English and the year the Games take place – Krasnoyarsk 2019, the sequence number and the name of the event in English – 29th Winter Universiade, as well as 5 stars in blue, yellow, black, green and red colors – elements of the FISU logo.

The “U” letter in the logo of the Winter Universiade Krasnoyarsk 2019 symbolizes the ice block, the irregular facets of which demonstrate the severe character of Siberian nature, peaks of rocks and snow-covered slopes.

Download the logo of the Winter Universiade 2019

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WINTER UNIVERSIADE 2019 MASCOT

U-Laika is the official mascot of the Winter Universiade Krasnoyarsk 2019, a Siberian dog of Laika breed. It is a symbol of loyalty, friendliness, joy and everlasting energy. Design of the future Games mascot started during the period of bid campaign for the right to host the Winter Universiade 2019. Various art and design studios of Krasnoyarsk took part in the development process. From January to May 2013 a public tender was held to select the mascot of the Winter Universiade 2019. Internet voting attracted a lot of people starting from public figures, professional creative community, and youth leaders. On May 15, 2013, following the results of the tender, a Siberian Laika dog named U-Laika was approved as a mascot of the Games. Laika is a friend that is always ready to help in an hour of need and offer support in achieving different goals, even the most difficult ones. The mascot was approved as an official symbol of the Winter Universiade Krasnoyarsk 2019 and is used as an integral part of the brand book and look of the Games.

SYSTEM OF WINTER UNIVERSIADE 2019 BRANDED SLOGANS

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“Real Winter”

"Real Winter"; ("Настоящая зима") slogan is used as the main motto, revealing the essence of the Winter Universiade 2019 idea. It is not accidental that the first Winter Universiade in Russia will take place in 2019 in Krasnoyarsk, the geographical center of Siberia. Russia is the biggest country in the world in the area it occupies, with long and severe winters on the most part of its territory. It is in Siberia that it is possible to go in for all kinds of winter sports at this time, to feel it 100%. "Frost" and "winter" are not only foreigners sustainable associations with Russia but also special forces, images in the origins of Russian culture.

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“100% Winter”

"100% Winter" ("100% зима") slogan is an additional one and it is used together with any of the slogans or independently as a chevron, stripe or patch on clothes.

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“Welcome to Winter!”

"Welcome to Winter!" ("Добро пожаловать в зиму!") slogan is an additional one and it is used in the Winter Universiade 2019 advertizing campaigns.

Original graphics and color layout

The color layout for the Winter Universiade 2019 look is based on combining austere, “cold” shades of blue and bright, “hot” purple. This symbolizes the combination of two sources – severe Siberian nature and warmth of human hearts. The pattern consists of 6 colors, each of which symbolizes a certain element. The symbols’ basic colors are white – the color of snow, purity; pink (fuchsia) – the color of friendliness and warmth; blue – the color of ice and cold, severe Siberian winter. Three more colors are used additionally in the said palette.

The original graphics of the Games look are based on the dynamics of numerous differently directed, parallel graphic lines, symbolizing sport as movement, striving forward as well as all dynamic elements of Siberian nature: strong wind, sliding on ice, rushing forward river. The linear raster’s structure and direction remind of snow tracks made by a Ratrac machine. Iridescent ice crystals gave the idea for creation of the pattern.

Winter Universiade 2019 brand protection

The use of the said trade marks on products is not allowed without the permission granted by the Directorate of the Winter Universiade 2019, including labels, products packages which are manufactured, offered for sale, sold, demonstrated at exhibitions and fairs or otherwise put into civil circulation. The use of trade marks is not allowed on the Internet either, including in domain names and other kinds of addressing, even if it is done for non-commercial purposes.

Everyone wishing to take part in the arrangement of events, making souvenirs, media materials, advertising and commercials, and other Winter Universiade 2019 branded products, is offered to take part in selection and become the Universiade official licensees. The licensees will be able to exercise the right to use the Winter Universiade 2019 brand according to the agreement with the rights holder up to March 12, 2020. The product categories offered to manufacture are various: jewelry, food, flash drives, clothes, plates and dishes, office supplies and many other things.

25 manufacturers of goods and services have already been selected and can officially use the Winter Universiade 2019 marks. In 2017, sales of souvenirs with the Universiade logo were launched in Krasnoyarsk. The branded products Internet shop was opened in November, 2017. The quality of all products by the Winter Universiade 2019 official licensees is obligatory certified. Original products are protected from counterfeiting by holographic stickers and special stamps with unique identification numbers.

In order to take part in licensee selection contest procedures, it is required to draw up a set of documents and file an application with the Directorate of the Winter Universiade 2019. Detailed information for potential participants is in the section “For Licensees” on the Winter Universiade 2019 website.